Classic Polo

Background

Classic Polo, One of the India’s finest indigenously manufactured complete men’s wardrobe solution which was launched in 2001, Feb 14th by Royal Classic Groups. The flagship brand of Royal Classic Groups, Classic Polo has over the year’s metamorphoses into a dynamic and responsive brand in men’s category. Today, it has the privilege of being one of the few power brands for young professionals that fuses international trends with innovative fashion, reasonably priced.

Our core team is composed of the promoters, connoisseur in garment field who have brought their extensive knowledge to sculpt the brand for what it stands today. Speed with quality is the success secret of Classic Polo, all it takes is just 120 hours from the time of conceptualization to take shape into finished garment, which is sure credit to the brand to be entitled to stay ahead in fashion industry. Innovation is a custom which is derived from our own export division catering to haute international leading brands of Europe and US.

Brand

Classic Polo offers the widest collection every season. The design team consists of robust creative excellence from India’s premiere institutes, consultants with wide exposure in the field of apparel and international source WGSN (World Global Style Network) is another resource for inspiration to understand the global fashion scenario. The brand constantly define new fashions trends catering to consumer preferences targeting, the 20-35 age group. Positioned as a mid premium brand, Classic Polo offers functional yet fashionably casual range for men, which is perceived as a brand that does not compromise on quality, fit, design and comfort.

Classic polo range today, comprises of T-shirts, Shirts Trousers, Jackets, Sweaters, Denims and Sportswear thus making the brand a complete men’s wardrobe solution. Looking into the dynamics of current day’s hyper exposed consumer preference, RCG launches 6 new designs every day to fulfill the fashion appetite of the market.

Retail Presence

Classic Polo has become a popular pan -Indian brand in menswear across the country. 3000 retailers are stand-alone multi-brand stores, while 125 of them are shop-in-shop in large-format retail outlets. About 100 retail outlets are franchisee model operations housed in 600-1000 sq ft stores.

The RCG’s NDC-Centralized Distribution System runs a fully bar-coded on-line warehouse that allows our channel partners access to stocks. A highly efficient Supply Chain Management monitors the distribution system effectively. The nation-wide marketing offices are connected via video conferencing for speedy communication.

CP-BRO, launched in 2014, is RCG’s newest line of Men’s wear in the mid-premium segment. While Ethnic Polo, caters to the ‘mature’ man, the CP-BRO targets the urban ‘youth’ and is all set to garner a substantial share in the men’s fashion segment. We run a successful advertising campaign too which includes customized activities, both ATC and BTC. Apart from regular participation in trade shows within and outside the country, our in-store promotions and outdoor hoardings greatly enhance brand visibility. Brand –building activities such as shop visuals, posters, fliers and on-line campaigns reflect seasons, and support all formats of business year-round. These promotional tools are designed to create customer awareness and loyalty.

Brand Saliency

  • Largest selling men’s apparel brand in the country (20 lacs units/annum)
  • Design innovation at its best (540 designs/season). Widest t-shirt range is offered by Classic Polo in the whole country.
  • Classic Polo offers best price than competition as per vogue on products.
  • Complete men’s wardrobe solution with a good product width and depth in every category unlike competition.
  • 100% Vertically integrated set-up.

Target Audience

Brand is targeted at the new generation - self made, smart male slice of the market in the age group of 20-35 years.

SEC B+ >> onwards.

Brand Position

Segment Men's Apparel
Positioning Smart Casuals
Price 600 to 1899
Target Group 28 to 40 Years
Product Range Work wear T-Shirt, Shirts, Trousers, Denims, Jackets, Sweaters, Lounge Wear
Brand Promise Value for money
Cant Connect